The People's Marketer (Marketing Maverick)

  UTM Parameters to Track Conversions Like a Pro Discover the secret weapon in social media marketing that could skyrocket your campaign's success! 🚀📈 In the fast-paced world of social media marketing, staying ahead of the competition requires leveraging every tool at your disposal. One such tool, often overlooked but immensely powerful, is the UTM (Urchin Tracking Module). UTMs can transform your marketing strategy by providing deep insights into your campaign performance, enabling you to make data-driven decisions. In this blog, we’ll dive into the world of UTMs, exploring their benefits, how to use them effectively, and real-world examples that highlight their impact. What are UTMs? UTMs are snippets of code added to the end of a URL to track the performance of campaigns and content. These parameters help you understand where your traffic is coming from and how users interact with your website. The five main UTM parameters are: Categorisation of UTM parameters utm_source : Ide...

  Top 5 Startup Ideas The startup landscape is ever-evolving, with new trends and opportunities emerging each year. In 2024, several exciting areas offer immense potential for aspiring entrepreneurs. Here, we explore the top five startup ideas that align with current market trends, providing you with insights and inspiration to kickstart your entrepreneurial journey. 1. Sustainable and Eco-Friendly Products Sustainable and Eco-Friendly Products As awareness of environmental issues continues to grow, consumers are increasingly seeking sustainable and eco-friendly products. This shift presents a significant opportunity for startups focused on green innovation. Market Trend : According to a report by Grand View Research, the global market for eco-friendly products is expected to reach $150 billion by 2025, growing at a CAGR of 9.4% from 2020 to 2025. A Nielsen study found that 66% of global consumers are willing to pay more for sustainable brands, with millennials driving this demand....